If you own a business, you might have tried different marketing strategies to attract potential customers. However, did you know that there could be physical barriers preventing customers from coming to your business?
The most common physical barriers affect hearing, vision or mobility. Interestingly, you don’t have to spend much to fix most of these issues. However, when you correct them, they might increase your customer base. Here are some fixes that can improve accessibility in your business:
As simple as they might appear, retail store doors can determine whether a visitor enters your store. They make the first impression on customers and can help them know whether your business is open or closed. Glass doors are preferable for commercial stores since they allow customers to see what is happening on the other side of the door. Automatic doors, on the other hand, can be of help to users with mobility issues.
Clear the Isles
Eliminate any obstacle from the floors to prevent accidents. Regardless of a person’s ability, clutter on the floor might cause severe injuries to your clients. Not only will people avoid your store; you can also end up facing a lawsuit.
Add signs to your store to warn customers of potential hazards. These signs should be written in easy-to-read fonts and placed in strategic positions where customers can view them quickly. Have store assistants to help people with poor vision to find their way around the store. When hiring assistants, make sure that they can talk to customers politely.
Accessibility is an integral part of your business. While it might not seem to be more important than marketing, it can boost your sales more than many marketing strategies. If you are unsure of areas to improve, contact a professional.